When we were children, our parents always told us to be careful who we hung around. Little did they know how right they were. While their intentions were to keep us from spending time with those who could potentially get us into trouble, their warnings had a much greater meaning on a psychological level.
The problem has less to do with the actual people you associate with and more with how our subconscious processes the input. Our subconscious mind runs 95% of what we do every day and is always looking to assimilate information. Unfortunately, our subconscious does not have filters regarding right or wrong it only produces actions based on the information that went in.
Everything from what you watch on television, the music you listen to, or people who gain your attention gets deposited on your subconscious and it responds to every scenario based on the information it must draw from.
If you look at it from the perspective of a professional athlete, they must have a high level of skill, but it’s the coaching that makes the difference when it comes to competing. If the coaching staff prepares them with consistent programming on a variety of scenarios, the players will not have to think through critical decisions but execute the plays that have been deposited in their subconscious.
So, what is the purpose of this article? As entrepreneurs we must constantly feed our subconscious with vision, purpose, and affirmations that cause our every action to move in the direction of our ultimate goals. We must plant our vision and purpose so deep in our subconscious, that we can see the future.
This is also true of those we associate with or have access to our minds. We must surround ourselves with people and activities that move our businesses forward. There is no room for those who tell us what we cannot achieve, how difficult it will be, or offer advice for levels they have never reached. This is not being selfish or self-serving but creating an infallible impression on our subconscious that will allow us to move past internal and external challenges.
The strategy is to have our subconscious fed by input and strategies from a wholistic balance of mind, body, and business development. Use a combination of reading, podcasts, coaches, and mentors to create an environment of continuous improvement and accountability. Constantly challenge activities that don’t move your business forward and dedicate time everyday for personal and professional growth.